Factors That Affect Your Web Site Ranking in the Search Engines. Improve Your Search Engine Placement and Increase Your Web Site Traffic - Promoting Online

Factors That Affect Your Web Site Ranking

Although each search engine uses a different formula to determine
ranking of web sites, they will all use some or all of the following:

Your web site should be content-rich, and the body of your text
should include your keywords. Search engines factor in 3 things

regarding keywords:

  1. Keyword Prominence/Location

      Words that are found at the top of the page are given more weight than
      those at the bottom of the page. You should focus on the first 1000
      characters of text on your page. (The sooner your keywords appear the
      better). This should be complete sentences and not merely a listing of

  2. Keyword Frequency
      Keywords and keyword phrases that are used more often are given
      more weight.

  3. Keyword Density

      Search engines look at the density of your keyword phrases relative to
      the text on your web site. If your web site contains 100 words and
      your keyword phrase is used 10 times, your keyword density is 10%.
      Your web site would (all factors considered) rank higher in the search

      engine results than a web site that only used the keyword phrase one
      time, with a density of only 1%. Generally keyword density should be in
      the 2%-8% range, because search engines will penalize you for using
      keywords too much! To check your web site's keyword frequency and

      density use keywordcount.com.

Summary: Keep your web page focused to a single theme and a limited
number of keywords so you don't dilute the effectiveness of the page. Your
content should include keywords! If you create the perfect Title Tag and
Meta Tags, but your content does not contain your keyword phrases,
you will probably be listed low in the search engines.

Note: To rank well on the search engine Lycos, your web page should
include at least 100 words of text.

Title Tag
This is not the title on your home page, but the title that appears in the
browser window. Some search engines give more weight to titles than
body text. Use a descriptive Title Tag that contains your keywords; don't
use generic phrases such as "Home Page".

Meta Tags
This includes the Keyword Meta Tag and the Description Meta Tag.
For more information on developing meta tags visit Yahoo, or if you prefer
we can create your Meta Tags for you.

ALT Tags
Use the ALT text in <IMG> Tags to include your web site's keywords.
Some search engines include the ALT attributes of images in their
indexing procedure.

Link Popularity
Get linked! The number of pages that have links to you can influence your
listing in some search engines. Search engines can determine how many
other web sites link to your web site, and some will give your web site a
boost in the results when a lot of pages link to you. Find out where your
competitors are linked and start there.

Encourage people to link to your site by providing banners or other linking
graphics for them to use. Be sure to provide detailed instructions on how
to link to your web site. You can even actively encourage people to link to
you by running a link contest. The prize can be something that you already
provide in the way of a product or service. Strategic links are also a good
source of additional traffic to your web site. Target web sites that have some
real affinity to yours.

You need to focus on as many of the above factors as possible to
optimize your web site for high search engine placement.

Other Factors That Influence Your Web Site Ranking

Web Site Design That Affects Your Search Engine Placement

search engines

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