The Key to High
Search Engine Placement
Optimizing your web site for the search engines
starts with your web site
content and design.
Web Site
Content
Your web site should be content rich with the keyword
phrases that you
feel surfers would type in to find a site like yours. What this means is...
Choose your keywords first! Instead of trying to put the cart before the horse;
designing a web site and then trying to make your keyword phrases work
in just the Title Tags and Meta Tags...Make the whole package work together!
The best thing you could do to help your web site placement in the search
engines is to choose your keywords first and then design your web pages
around them. This is the key to placing high on the search engines.
Web
Site Design
Unfortunately, a lot of web sites are not
designed with the search engines
in mind. There are a number of design factors that should be taken into
account to help your web site placement in the search engines.
Summary
If your web site is not
getting the traffic it should, it's likely that it's not
ranked well on the major search engines. You should coordinate the following to improve
your search engine placement: Your keywords should appear in the Title Tag, Meta Tags and
in the actual text of the web page (concentrate on the first paragraph on your page). Be
sure the design of your web site is search engine friendly and if not, consider
redesigning it so that it is.
Why
should you be concerned about your placement in the search engines?
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J.L.Poole
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